Rich Polk/Getty Images for Politicon
Former Fox News host Tucker Carlson’s new Twitter show has landed one of its first advertisers, and a very lucrative deal, according to new reports by CNBC.
Carlson has agreed to a seven-figure advertising deal with Public Square (PublicSq.), a shopping app that promotes itself as being the “starting point” for conservatives to battle environmental, social and governance policies (ESG), according to CNBC.
Michael Seifert, the CEO of Public Square, recently discussed in an interview with Breitbart News his goal with founding Public Square, which has been described as an anti-ESG company.
“So there’s really this cool parallel economy ecosystem that’s been created. And it all starts with consumer spending. We hate ESG, we hate DEI [Diversity Equity and Inclusion], we talk about these policies all the time in the news,” he said in the interview. “But the only way that we are going to topple those corrupt philosophies that are destroying our economy is by shifting consumer spending. And so we’re offering the easiest directory out there to go and do that as your starting point.”
Seifert told Breitbart News Saturday host Matthew Boyle that Public Square is “the nation’s largest marketplace of businesses that have refused to go woke.” Seifert’s claims that the platform boasts over 55,000 different businesses and a massive one million consumer users in the company’s first year in business alone.
“These are businesses that are pro life, pro family, pro freedom – they love the country and the Constitution and the values that it protects,” he explained.
“And then if you’re a business, you also head to public sq.com, you join for free, you see our value statement, you agree to respect those values, meaning you’re not going to spend time, money, or resource antagonistically against those values,” Seifert said. “And this helps consumers know with an assurance they’re not spending their money on companies that hate our country, and the values that have made it special.”
Seifert mentioned that Public Square does not share any personal user data and that it is free for consumers to create an account.
“It’s free. We’re never gonna ask you for money. And we won’t share your personal data. All of that is is yours and yours personally. You have the ability then to browse on our featured page where you can see kind of some of the new hot up and coming businesses that are on the platform. You can actually use the shop local options so that you can see a map of businesses around you and your local community,” he explained.
The company also plans to develop into a “fully integrated e-commerce” store that would compete with Jeff Bezos’ Amazon.
The Public Square ads are expected to start appearing on Carlson’s show in late August.